Boiano Corp The Advertising Department Developed and Aired 150 Spots

question 179

Essay

Boiano Corp. operates a retail store and has two service departments and two operating departments, Hardware and Automotive. During the current year, the departments had the following direct expenses and occupied the following amount of floor space.
$$\begin{array} { | l | l | l | } \hline \text { Department } & \text { Direct Expenses } & \text { Square Feet } \\\hline \text { Advertising } & \$ 50,000 & 750 \\\hline \text { Admini strative } & 100,000 & 1,500 \\\hline \text { Hardware } & 150,000 & 3,000 \\\hline \text { Automotive } & 200,000 & 9,750 \\\hline\end{array}$$ The advertising department developed and aired 150 spots. Of these spots, 60 spots were for Hardware and 90 spots were for Automotive. The store sold $1,500,000 of merchandise during the year; $675,000 in Hardware and $825,000 in Automotive. Indirect expenses include rent, utilities, and insurance expense. Total indirect expenses of $220,000 are allocated to all departments.
Prepare a departmental expense allocation spreadsheet for Boiano. The spreadsheet should assign
(1) direct expenses to each of the four departments, (2) allocate the indirect expenses to each department on the basis of floor space occupied, (3) the advertising department's expenses to the two operating departments on the basis of ad spots placed promoting each department's products,
(4) the administrative department's expenses based on the amount of sales. Complete the departmental expense allocation spreadsheet below. Provide supporting computations for the expense allocations below the spreadsheet.

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Definitions:

Navigational Flow

The path a user follows through an application or website, designed to facilitate ease of use and efficiency in reaching the desired outcome.

Content Structure

The organization and layout of information within a document, website, or presentation.

Global Audience

A diverse group of people from various countries and cultures who consume content or products, often through digital platforms.

Homepage Localization

The process of adapting a website's homepage content to suit the cultural preferences and language of different target markets, enhancing user experience and engagement.