Explain What Is Meant by the "Lean Business Model" and Why

question 190

Essay

Explain what is meant by the "lean business model" and why many businesses have adopted it.

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Definitions:

Consumer

An individual who purchases goods or services for personal use rather than for manufacturing or resale purposes.

Selling Points

Key features or advantages of a product or service that are highlighted to persuade potential customers to make a purchase.

Online Sales Messages

Communications designed to promote or sell products or services through digital platforms.

Direct-Mail Messages

Targeted written communications sent to individuals through postal or electronic means to promote a product or service.