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A company had net income of $40,000, net sales of $300,000, and average total assets of $200,000. Its profit margin and total asset turnover were respectively:
Nomothetic Goals
Goals that are concerned with establishing general laws and traits that apply broadly across people, in contrast to idiographic goals which are highly individualized.
Operant Conditioning
A learning process in which the strength of a behavior is modified by reinforcement or punishment.
B.F. Skinner
An American psychologist and behaviorist known for his theory of operant conditioning and studies on reinforcement.
S-R Association
A concept in behaviorism that refers to the association formed between a stimulus and the response it generates without requiring conscious thought.
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