Examlex
A particular feature of callable bonds is that they reduce the bondholder's risk by requiring the issuer to create a sinking fund of assets set aside at specified amounts and dates to repay the bonds at maturity.
Retailer Branding
The process by which a retailer creates a distinct image and identity for itself in the marketplace to attract and retain customers.
Multiproduct Branding
Multiproduct branding is a strategy where a company uses one name for all its products in a product class. This approach helps in leveraging the brand's reputation across different items, creating a unified identity for diverse products.
Multibranding
A strategy where a company markets multiple brands within the same product category, aiming to capture a larger market share by appealing to different consumer segments.
Private Branding
A marketing strategy where products are manufactured by one company but marketed and sold under another company's brand or retailer's brand.
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