Examlex
The reliability of the gross profit method depends on a good estimate of the gross profit ratio.
Group Norms
Shared guidelines or rules that a group follows, which dictate expected behaviors and attitudes of its members.
Deception
The act of misleading or misguiding someone by concealing or distorting the truth.
Peripheral-Route Processing
Type of information processing that involves attending to factors not involved in the message, such as the appearance of the source of the message, the length of the message, and other noncontent factors.
Central-Route Processing
Type of information processing that involves attending to the content of the message itself.
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