Examlex
The heading on every financial statement lists the three W's-Who (the name of the business); What (the name of the statement); and Where (the organization's address).
Willingness to Pay
The maximum amount an individual is prepared to spend for a good or service, reflecting the value they assign to it.
Consumer Surplus
The difference as marked by what consumers are prepared to spend on a good or service versus the actual payment made.
Market Demand
The total quantity of a good or service that all consumers in a market are willing and able to purchase at various prices.
Externalities
Costs or benefits that affect a party who did not choose to incur that cost or benefit.
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