Business Analytics Is a Key Tool to Analyze Big Data

question 30

Multiple Choice

Business analytics is a key tool to analyze big data so that firms can customize their strategic focus on customers. What is not a big risk in data analysis?

• A) Loss of anonymity
• B) Data patterns versus reality
• C) Discrimination-based customer segmentation
• D) Growth in market share and sales

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Definitions:

Hemispheric Specialization

The concept that each hemisphere of the brain is specialized for certain functions, such as language in the left hemisphere and spatial abilities in the right.

Cerebral Cortex

The outer layer of neural tissue of the cerebrum of the brain, involved in higher brain functions such as thought, language, and memory.

Limbic System

A complex system of nerves and networks in the brain, involving several areas near the edge of the cortex concerned with instinct and mood. It controls the basic emotions (fear, pleasure, anger) and drives (hunger, sex, dominance, care of offspring).

Cingulate Cortex

A part of the brain situated in the medial aspect of the cerebral cortex, involved in emotional processing, learning, and memory.