Examlex
Which of the following is not one of the original four Ps in the marketing mix as devised by McCarthy in 1960?
Relatives
Individuals who are connected by blood or marriage and may have legal obligations or strong emotional ties to each other.
Trade
The action of buying, selling, or exchanging goods and services between people or countries.
Production
The process of combining various material inputs and immaterial inputs (plans, know-how) to make something for consumption (output).
Commodity Money
Money that has intrinsic value and can be used for purposes other than as a medium of exchange, such as gold or silver.
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