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Which of the Following Is Not One of the Original

question 46

Multiple Choice

Which of the following is not one of the original four Ps in the marketing mix as devised by McCarthy in 1960?


Definitions:

Decision Making

The cognitive process of selecting a course of action among several alternatives, often involving judgment, evaluation, and reasoning.

Organizations

Groups or entities that are structured and managed to meet a particular objective or set of objectives, ranging from businesses to nonprofits.

Boss

A person who is in charge of a worker or organization and has the authority to make decisions and give orders.

Explicit Memory

A type of long-term memory involving conscious recall of facts and experiences.

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