There Are Six Steps in Building a Two-Way Relationship Between

question 32

Multiple Choice

There are six steps in building a two-way relationship between the firm and the customer. Which is not one?

• A) Developing a database
• B) Analyzing the consumer data
• C) Targeting the customers
• D) Financial incentives for the customers

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Definitions:

Coefficients Of Correlation

Numerical indices that represent the strength and direction of the linear relationship between two variables.

Negative Linear Relationship

A relationship between two variables where as the value of one variable increases, the value of the second variable decreases, forming a straight line in a graphical representation.

Variables Of Interest

Specific items or characteristics that researchers aim to study, measure or manipulate within a study.

Confidence Interval

A range of values, derived from sample statistics, that is likely to contain the value of an unknown population parameter with a specified level of confidence.