Examlex
What is a Technical Advice Memorandum?
Millward Brown
A global market research agency known for its expertise in brand management and advertising effectiveness measurement.
Brand Strength
The extent of brand recognition and loyalty that a brand has, influencing its market performance.
Performance
The degree to which an individual, group, or organization meets its objectives and achieves results effectively and efficiently.
Marketing Communications
A subset of marketing that focuses on disseminating information or messages about a product, brand, or company to its target customers.
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