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In reference to international accounting for goodwill,U.S.companies have complained that past U.S.accounting rules for goodwill placed them at a disadvantage in competing against foreign companies for merger partners.Why?
Brand Name
The name given to a product or service from a specific source, used to distinguish it from others in the market.
Criteria
Standards or principles by which something is judged or decided.
Branding Strategies
The plans and tactics a business uses to build and shape its brand's identity, reputation, and image in the marketplace.
Brand Managers
Professionals responsible for developing and maintaining a brand's image, identity, and strategy to ensure it resonates with its target audience.
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