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Measuring customer profitability only by looking at whether the sales revenue a customer generates exceeds the cost of goods sold ignores
Population Standard Deviation
A measure that quantifies the amount of variation or dispersion of a set of data values for the entire population.
Ounces
A unit of weight in the United States customary and British imperial systems, equal to 1/16 of a pound.
Margin of Error
The amount of error allowed in a survey or experiment results, expressing the confidence in the reliability of the data.
Confidence Level
The degree of certainty, often expressed as a percentage, that a parameter lies within a specified range.
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