If a Customer $\textbf{ cannot }$

question 40

Multiple Choice

If a customer $\textbf{ cannot }$ be returned to profitability and the customer is dropped,

• A)The company's overall profit will increase.
• B)The company's revenue will decrease in the short-run.
• C)The managers will have more resources to serve profitable customers
• D)All of these ans choices are correct.

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Definitions:

Advertising Campaigns

A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

Sales

The total amount of goods or services sold by a company within a specific period, indicating the company's operational performance.

Invested Assets

Resources or funds committed by investors to a business, potentially earning returns over time.

Divisional Income

Income generated from a specific division or unit within a company, often used to assess the performance of that segment.