If an Unprofitable Customer $\textbf{ cannot }$

question 42

Multiple Choice

If an unprofitable customer $\textbf{ cannot }$ be turned into a profitable one,the company should consider

• A)Lowering its selling price for the customer
• B)Dropping the customer
• C)Increasing the selling price until the customer become profitable
• D)None of these ans choices are correct

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Definitions:

Uncontrollable Factors

External elements that influence business operations and success, over which the company has no control, such as economic conditions, social trends, and natural disasters.

Marketing Mix

A mix of elements that a company can manage to sway customer buying behavior, consisting of product, price, place, and promotion.

Consumer

An individual who purchases goods or services for personal use rather than for manufacturing or resale.

Marketing Mix

A framework for managing a company’s marketing strategies, traditionally summarized by the four Ps: product, price, place, and promotion.