According to the 2011 Edition of Accounting Trends and Techniques

question 107

Multiple Choice

According to the 2011 edition of Accounting Trends and Techniques, approximately what percentage of companies use the direct method to report cash flows provided by operating activities?

• A)2%
• B)33%
• C)67%
• D)98%

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Definitions:

Trade Promotions

Marketing activities executed to increase demand among merchant partners, such as retailers or wholesalers, often through discounts or product display enhancements.

Personal Selling

A sales approach involving direct, face-to-face interaction between salespeople and prospective customers to persuade them to make a purchase.

Publicity

The act of gaining public attention or visibility for a person, product, or organization, often through the media.

Push Strategy

Directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product.