Direct Materials Variances,direct Labor Variances,return on Investment,residual Income and EVA
Direct materials variances,direct labor variances,return on investment,residual income and EVA are performance measures that are 
Definitions:
Emotional Arousal
The complex psychological and physiological state of being awoken or stimulated to action by emotions.
Validity
The ability of a test to measure what it was designed to measure.
Deception
The act of misleading or tricking someone by concealing or distorting the truth.
Pauses
Brief stops or breaks in activity or speech, often used for emphasis or to reflect, gather thoughts, or create suspense.
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