Another Way of Evaluating a Company's Performance Is to Compare

question 81

Essay

Another way of evaluating a company's performance is to compare it to other companies.This is called benchmarking.
Required:
Explain benchmarking, including its definition, goal, and the items that benchmarking focuses on.

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Definitions:

Self-Handicapper

An individual who creates or claims obstacles to performance in anticipation of failure, to preserve self-esteem by attributing failure to external factors.

Audience Segregation

The strategy of dividing an audience into distinct groups based on specific criteria like demographics, interests, or behavior, enabling more targeted and effective communication.

Ingratiation

A psychological technique involving deliberate flattery or other forms of manipulation intended to make oneself more likable or acceptable to another.

Supplication

A strategy where an individual presents themselves as weak or dependent on others to gain sympathy or help.