Return on investment is a financial measure that is 
Definitions:
Cultural Values
The core principles and standards shared by members of a culture, guiding beliefs, behaviors, and practices.
Nonprofit
An organization that operates for the collective, public, or social benefit rather than generating profit for owners or investors.
Situational Variable
Factors or elements that can change and impact the outcomes of research or the effectiveness of a strategy, depending on the context.
Leadership
The process of leading or steering a team towards the accomplishment of a shared objective.
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