Examlex
Building a balanced scorecard involves
Attention
The behavioral and cognitive process of selectively concentrating on one aspect of the environment while ignoring other things.
Perception
The cognitive process of interpreting, organizing, and often giving meaning to sensory information.
Bottom-Up Processing
A type of information processing that begins with sensory input and builds up to perception, emphasizing the importance of the sensory data itself in understanding and interpreting a stimulus.
Top-Down Processing
A cognitive process that involves using context or prior knowledge to interpret new information.
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