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Your Professor Is Considering Retirement

question 24

Multiple Choice

Your professor is considering retirement.Which of the following will not be relevant in his decision?


Definitions:

Meme

A unit of cultural information spread by imitation, ranging from catchphrases and internet memes to clothing fashions and architectural styles.

Viral

Describing content that spreads rapidly through a population by being frequently shared or circulated among individuals, especially via the internet.

Ad Equivalency Value

A metric used to calculate the worth of non-paid media coverage by comparing it to the cost of equivalent paid advertising space or airtime.

Media Multiplexity

The theory that relationships are maintained over multiple forms of media, each adding a layer of complexity and richness to the interaction.

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