Sometimes Companies Will Accept New Business at a Loss with the Expectation

question 169

True/False

Sometimes companies will accept new business at a loss with the expectation that certain customers can influence other potential customers.

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Definitions:

Cognitive Dissonance

A psychological phenomenon involving discomfort felt at conflicting beliefs, values, or attitudes, leading to an alteration in one of the conflicting factors.

Door-in-the-face Technique

A persuasion strategy where a large, likely-to-be-rejected request is followed by a smaller, more reasonable request.

Election Sign

A physical marker or poster designed to promote or indicate support for a particular candidate or political position during electoral campaigns.

Politician

An individual who is actively involved in politics, especially one holding or seeking an elected office.