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Benny Books sells first edition books.Benny purchases the books from his supplier for $100 a book and sells them through his website for $225 a book.Benny's fixed costs are $87,000.What is Benny's breakeven point in books?
Suggestive Proposition
A manner of proposing ideas or solutions that subtly influence the thoughts and decisions of others.
Sales Presentation Mix
The combination of different techniques, materials, and approaches used during a sales presentation to effectively communicate the value of a product or service to the customer.
Cognitive Dissonance
The mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.
Suggestion Technique
A selling technique where the salesperson proposes options or ideas to the customer to encourage making a purchase decision or enhancing the purchase.
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