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GAAP-based income statements categorize expenses based on
Consumer Purchase Decision Process
The stages a buyer goes through in making choices about which products or services to buy, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Alternative Evaluation
The stage in the consumer decision-making process where individuals compare different products or brands they have identified as being capable of satisfying their need.
Postpurchase Behavior
The actions and reactions of consumers after purchasing a product or service, including satisfaction, regret, or loyalty.
Repeated Experience
A scenario in which an individual encounters the same event, activity, or situation multiple times, leading to familiarity or skill improvement.
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