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Managers perform controlling activities
Strategies
The plans and actions taken by a business or individual to achieve specific goals and objectives.
Core Values
Fundamental beliefs or principles that guide the behavior and decision-making processes of an individual or organization.
Objectives
Statements of an accomplishment of a task to be achieved, often by a specific time. Also called goals.
Marketing Goal
A specific, measurable, attainable, relevant, and time-bound objective that guides marketing strategies and efforts.
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