Savings That Come from Combining the Marketing and Distribution of Different

question 31

Multiple Choice

Savings that come from combining the marketing and distribution of different types of related products are called:

• A)horizontal integration.
• B)vertical integration.
• C)economies of scale.
• D)economies of scope.

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Definitions:

Analytical Software

Computer programs designed to analyze data and provide insights, often used in contexts like market research or operational analysis.

Video Clips

Short segments of video content, typically ranging from a few seconds to a few minutes, used for various purposes such as entertainment, marketing, and education.

Sales Presentations

Sales presentations are structured talks or demonstrations aimed at showcasing a product or service to potential buyers, emphasizing its value and benefits.

Suggestive Selling

A sales technique where the seller suggests additional products or services to the customer, enhancing their purchase.