Examlex
Which of the following questions is FALSE?
Marketing Segmentation
The practice of dividing a broad target market into subsets of consumers with common needs, characteristics, or behaviors, and targeting them with specific marketing strategies.
Form Utility
The value added by a company to a product or service, altering its original form to make it more desirable to consumers.
Business Products
Goods and services sold to other businesses for the production of goods, for resale, or for general business operations.
Not-for-profit Organizations
Organizations that operate for the benefit of the public or a particular social cause, without the primary goal of making a profit.
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