A Firm Currently Sells Its Product with a 2% Discount

question 76

Essay

A firm currently sells its product with a 2% discount to customers who pay by cash or credit card when they purchase one of the firm's products; otherwise, the full price is due within 30 days. Forty percent of customers take advantage of the discount. The firm plans to drop the discount so the new terms will simply be net 30. In doing so it expects to sell 100 fewer units per month and all customers to pay at day 30. The firm currently sells 1000 units per month at a cost per unit of $45 and a selling price per unit of $80. If the firm's required return is 2% per month, what is the net present value (NPV) of making this change? (Assume that all 1,000 units are sold at the beginning of the month and the cost of producing the units is paid immediately.)
A) -$169,860
B) -$122,420
C) $64,490
D) $172,320

• A) -$169,860
• B) -$122,420
• C) $64,490
• D) $172,320

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Definitions:

Long-Run Aggregate-Supply

The total quantity of goods and services that producers in an economy are willing and able to supply at a full employment level, without any changes in the price level over the long term.

Short Run Aggregate Supply

The total supply of goods and services that businesses in an economy plan on selling during a short time period, assuming that the prices of resources do not change.

Price Level

A mean value of present prices for all goods and services in the economy, indicating the level of inflation or deflation.

Quantity of Output

The total amount of a particular good or service that is produced by a firm or economy.