Calgary Doughnuts Had Sales of $100 Million in 2007

question 18

Multiple Choice

Calgary Doughnuts had sales of $100 million in 2007. Its cost of sales were $70 million. If sales are expected to grow at 20% in 2008, compute the forecasted costs using the percent of sales method.

• A) $80 million
• B) $84 million
• C) $88 million
• D) $96 million

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Definitions:

Selling Process

A series of steps taken by a salesperson to persuade potential buyers to purchase a product or service, from initial contact to closing the sale.

FAB Process

A sales strategy focusing on Features, Advantages, and Benefits of a product or service, aimed at highlighting its uniqueness and value to the customer.

Strong Desire

An intense longing or yearning for something, which can drive motivation and action toward achieving specific goals or outcomes.

Product

An item or service that is manufactured or provided to meet the needs and wants of consumers.