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Use the figure for the question(s) below.
-A consumer good company is developing a new brand of organic toothpaste. Above is the sensitivity analysis for this product. The assumptions regarding which parameter should be scrutinized most carefully in the estimation process?
Conventional Values
Traditional beliefs or norms that are widely accepted within a society or among members of a particular group.
Recognized Authority
An individual or institution regarded as being knowledgeable or having official power in a particular field.
External Locus
A psychological perspective where an individual believes that control over their life events and outcomes lies outside themselves.
Control Fate
The concept of having influence or control over the outcomes of one's actions or the direction of events in one's life or environment.
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