A garage is installing a new "bubble-wash" car wash. It will promote the car wash as a fun activity for the family, and it is expected that the novelty of this approach will boost sales in the medium term. If the cost of capital is 10%, what is the net present value (NPV) of this project?
Definitions:
Sensory Adaptation
The method through which sensory detectors decrease in sensitivity towards unvarying or steady stimuli over a period.
Subliminal Sensation
A perceptual experience that occurs below the threshold of conscious awareness.
Context Effects
Refers to how the context or environment in which information is presented affects an individual's perception or understanding of that information.
Masking Stimuli
External stimuli that interfere with the perception of other stimuli, making them less likely to be noticed.
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