A Firm That Provides Tax Services to the Public Intends

question 40

Multiple Choice

A firm that provides tax services to the public intends to offer a premium tax-return service at a higher price than their current services. The managers of the company ask experts in marketing to determine how much an effective ad campaign for such a service would cost, and by how much sales would increase. They consult experts in economics to calculate the increases in revenue from the success of the campaign, experts in operations to determine the cost of offering the service, and experts in strategy to anticipate possible counter-moves by competitors. Which of the following points about the role of financial managers does this example illustrate?

• A) Real-world decisions are complex and require information from many sources if the decisions are to be valid.
• B) Determining the costs associated with making a decision is easier than determining the potential benefits of the decision.
• C) All of the costs and benefits associated with a decision can never be fully identified.
• D) Ultimately the decision whether to take a certain course of action rests with the financial managers of a company.

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Definitions:

Neurotransmitter Levels

The concentrations of chemicals in the brain that transmit signals across synapses between neurons, influencing mood, thought, and behavior.

First-generation Antipsychotic

A class of drugs used to treat psychiatric conditions, particularly schizophrenia, characterized by their dopamine receptor antagonism.

Second-generation Antipsychotic

A class of drugs used to treat psychiatric conditions, generally considered to have fewer side effects than first-generation antipsychotics.

Muscle Tremors

Involuntary, rhythmic muscle contractions that result in shaking movements in one or more parts of the body.