____ Projects Are a Set of Projects Where the Acceptance

question 101

Multiple Choice

____ projects are a set of projects where the acceptance of one project means that other projects cannot be accepted.

• A) Mutually exclusive
• B) Independent
• C) Replacement
• D) Expansion

Differentiate between contests, sweepstakes, deals, and other promotional tools in terms of consumer engagement and marketing objectives.

Recognize the concept of self-liquidating premiums and their application in marketing.

Understand the concept of 360-degree feedback and its potential challenges.

Recognize the dimensions of leadership including initiating structure and relationship behaviors.

---

Definitions:

Streamed Movies

Films that are delivered and viewed over the internet rather than through traditional physical media or broadcast.

Indifference Curve

A graph showing combinations of two goods that give a consumer equal satisfaction and utility.

Utility

A measure of satisfaction or pleasure that people derive from consuming goods and services.

Cupcakes

Small cakes designed for a single person, often decorated with frosting and other sweet toppings.