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In selecting the measures for the balanced scorecard,managers should choose between four and seven measures for each perspective to avoid
Media Effects
The theories and studies concerning how mass media and content impact individuals and society's behavior, attitudes, and perceptions.
Agents of Socialization
Individuals, groups, and institutions that influence and shape individuals' development, norms, and values.
Lifelong Impact
Enduring effects or influences that affect an individual throughout their entire life.
Dramaturgy
A sociological perspective that likens social interaction to a theatrical performance, where individuals are actors on societal stages.
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