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The contribution margin of a particular segment less any direct fixed costs is called
Oedipus
A concept in psychoanalytic theory referring to a child's unconscious sexual desire for the opposite-sex parent and jealousy toward the same-sex parent.
Carl Rogers
An influential American psychologist who founded the person-centered approach to therapy, emphasizing empathy, unconditional positive regard, and genuineness in the therapeutic relationship.
Abraham Maslow
An American psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.
Rollo May
Rollo May was an American psychologist and one of the founders of existential psychology, emphasizing the importance of anxiety and the human condition.
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