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The difference between actual sales volume and budgeted sales volume has an effect on
Stealth Marketing
A marketing strategy that advertises a product to people without them realizing they are being marketed to.
Ethical Lapse
A clearly unethical choice.
Transparency
The practice of being open, honest, and straightforward about various activities, ensuring accessibility of information to stakeholders.
Communicating Openly
The practice of sharing information, thoughts, and feelings in an honest and transparent way.
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