For each of the statements below indicate which approach to market share growth is being used.
Definitions:
Horizontal Integration
A strategy used by businesses to increase their market share by acquiring or merging with competitors operating at the same level of the supply chain.
Supply-Chain Strategy
Planning and management of all activities involved in sourcing, procurement, and logistics management activities.
Vertical Integration
The expansion of a company's operations into different stages of production within the same industry, usually to increase control over the supply chain.
Cost-Based Price Model
A pricing strategy where the selling price is determined by adding a mark-up to the total cost of production.
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