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After packing up to return home for the holidays after the fall semester,Tex stopped at Double T bookstore to sell textbooks.After collecting $25,he headed back to his pickup truck only to find a broken window,the truck broken into,and all his suitcases and personal property gone.The loss of his personal property and suitcases would be covered by
Advantage
The performance characteristic of a product that describes how it can be used or will help the buyer.
Benefit
A favorable result the buyer receives from the product because of a particular advantage that has the ability to satisfy a buyer’s need.
Trial Close
A sales technique where the seller proposes a closing question or statement to gauge the buyer's readiness to complete the purchase.
Selling Point
A feature or benefit of a product that makes it attractive to potential buyers.
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