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The leverage ratio is equal to:
Functional Needs
The basic requirements that products or services must meet to be considered useful and satisfactory by consumers.
Psychological Needs
Fundamental human motivations that drive behavior, such as the need for esteem, belonging, and self-actualization.
Psychological Needs
Fundamental human motivations that encompass aspects like autonomy, competence, and relatedness, influencing behavior and well-being.
Consumer Decision Process
The steps that consumers go through before, during, and after making a purchase, including problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation.
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