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John Watson
An American psychologist who is considered one of the founders of behaviorism, emphasizing the role of environmental factors in shaping behavior.
Pseudoforgetting
This term refers to the phenomenon where information was never actually learned or encoded into memory, giving the illusion of having forgotten it.
Ineffective Encoding
The inadequate processing of information into the memory system, resulting in poor retention.
Decay of Storage
Refers to the theory that information in memory fades over time if it is not accessed or used.
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