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The objectives of internal control are to
Profitability
A measure of the efficiency and financial performance of a company, often assessed by the ratio of its profits to its revenues.
Generic Strategy
A fundamental strategy a company can adopt to achieve a competitive advantage, typically categorized as cost leadership, differentiation, or focus.
Competitive Pricing
A pricing strategy where a company sets its product prices based on the prices of competitors, aiming to offer more value or lower costs.
Differentiation
A marketing strategy that involves making a product or service stand out from competitors by emphasizing its unique features or benefits.
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