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The trial balance
Self-Interest
That which each firm, property owner, worker, and consumer believes is best for itself and seeks to obtain.
Behavioral Economists
Researchers who study the psychological, social, cognitive, and emotional factors on the economic decisions of individuals and institutions and how those decisions vary from those implied by classical theory.
Ethical Considerations
Refers to the moral principles and values that govern the actions and decisions in a work environment or study.
Behavioral Economics
An area within economics that investigates the influence of emotional, psychological, cognitive, social, and cultural elements on the economic decision-making of both individuals and institutions.
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