When Preparing Its Sales Forecast, an Organisation Can Use the 'Bottom-Up

question 2

Multiple Choice

When preparing its sales forecast, an organisation can use the 'bottom-up' approach. What is one of the features of this approach?

• A)Operating personnel are motivated to prepare realistic budgets and accept them as benchmarks in performance evaluation.
• B)Multiple levels of managers and salespersons are involved in the forecasting process.
• C)It often involves negotiations between departments.
• D)All of the above

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Definitions:

External Environment

Factors, forces, situations, and events outside the organization that affect its performance and strategies.

Top Executives

Senior-level managers or leaders in an organization responsible for making overarching decisions and setting strategic directions.

Threats

External or internal factors that pose a potential danger or negative impact on an individual or organization.

Utilitarianism

A teleological theory (also called consequentialism) that emphasizes consequences of actions, weighing the greatest good for the greatest number of people.