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Coordination between budgets refers to a situation when:
Brand Consistency
The practice of maintaining uniformity in the brand's message, values, and visual elements across all marketing channels to reinforce brand identity.
Outreach Activities
Outreach activities are efforts made by organizations to connect with communities, stakeholders, or specific groups, often to educate, engage, or provide services.
Brand Storytelling
The practice of using narrative techniques to communicate a brand's values, history, and purpose in a compelling way that resonates with its audience.
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