Which of These Groups Is Recognised by Stakeholder Theory as Having

question 45

Multiple Choice

Which of these groups is recognised by stakeholder theory as having a legitimate interest in the business?

• A)Customers.
• B)Government.
• C)Shareholders.
• D)All of the above.

---

Definitions:

Marketing Intermediaries

Organizations that assist in moving goods and services from producers to consumers.

Pulling Strategy

A marketing strategy that aims to create demand for a product or brand that encourages consumers to seek it out, often through promotions and advertising.

Pushing Strategy

A marketing strategy that involves taking a product directly to the customer via distribution channels to ensure visibility and accessibility.

Inbound Telemarketing

A form of marketing where a company receives calls from customers or potential customers, typically for orders or customer service.