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The ledger containing revenue and expense accounts is the:
Myopic Loss Aversion
A behavioral finance theory suggesting investors' tendency to avoid investments with potential losses, leading to an overly cautious investment strategy.
Recency Bias
The tendency to weigh recent events more heavily than earlier events when making decisions.
Representativeness Heuristic
The representativeness heuristic is a mental shortcut people use to classify something based on how similar it is to a typical case.
Endowment Effect
A cognitive bias that causes individuals to value an owned object higher than it would be valued if it were not owned.
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