Examlex
In a cash payments journal, the total column would be:
Advertising
The act or job of creating promotional materials for goods or services.
Postpurchase Stage
The final step in the consumer decision process, encompassing experiences and behaviors after purchasing a product or service.
Consumer Purchase Decision Process
The steps individuals go through, including recognition of a need, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Sales Promotion
A promotional approach that employs immediate rewards to motivate buying or selling a product or service.
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