Examlex
The purchase of short-term investments:
Descriptive Norm
A perception of what is commonly done in specific situations, which influences individuals' behavior in social contexts.
Affiliation Goal
The motivation to build relationships or be connected with others.
Injunctive Norm
Social norms that are perceived as being approved of by other people, influencing behavior by suggesting what is socially acceptable.
Extended Fishbein Model
An advanced form of the Fishbein attitude model that considers not only beliefs and attitudes but also the role of behavioral intentions and subjective norms in predicting behavior.
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