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The DEML Corporation reported the following transactions for the year 2014:
This is a long-term investment giving DEML significant influence over the operations of Utilities Board.
Prepare journal entries to record all the above events for the DEML Corporation.
Reference Groups
Groups with whom buyers identify and whose values or attitudes they adopt.
Buyers Identify
The process in which buyers recognize their needs or wants that can be satisfied by purchasing goods or services in the market.
Demographic Segmentation
The division of a market into segments based on variables such as age, gender, income, education level, or marital status to target specific consumer groups.
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