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Classify each cost item of Ripon Printers into one of the business functions of the value chain, either (1)R&D, (2)design, (3)production, (4)marketing, (5)distribution, or (6)customer service.
Item:
a. cost of customer order forms
b. cost of paper used in manufacture of books
c. cost of paper used in packing cartons to ship books
d. cost of paper used in display at national trade show
e. depreciation of trucks used to transport books to college bookstores
f. cost of the wood used to manufacture paper
g. salary of the scientists attempting to find another source of printing ink
h. cost of defining the book size so that a standard-sized box is filled to capacity
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The tendency to overemphasize personal characteristics and ignore situational factors when judging others' behavior.
Insufficient Justification Effect
A phenomenon in psychology where individuals change their attitudes or beliefs due to the realization that their actions cannot be justified by the external rewards or punishments alone.
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A theory which suggests that we experience discomfort or dissonance when our beliefs, values, or behaviors are in conflict, leading us to change one to reduce the dissonance.
Introductory Psychology
The branch of psychology that is designed as an entry point for students, covering fundamental concepts, theories, and research methods in psychology.
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